by Emily’s Voice CEO Paul O’Rourke.

Many unborn children with Down syndrome are aborted.

Women can be pressured into choosing abortion by medical staff and other allied health, family and welfare services using emotive, negative language that stereotypes these children as “burdens” and “mistakes”.

A Launceston mum with a four-year-old son, Ryan, who has Down syndrome, has successfully shown that such negative language breaches anti-discrimination legislation.

Tasmania’s Anti Discrimination Commissioner has ruled that services must not describe these children in negative terms, and ordered the Australian Medical Association to re-educate doctors.

In celebration and support of this historic decision, we are launching a media campaign in Tasmania featuring Jimmy, who has Down syndrome, and who has made his family’s lives “richer, clearer and fuller”.

The timing is perfect to run a fresh campaign to capitalise on the renewed media and public interest.

We have brought forward the media campaign from next year to next week, and we need your help to fund this important message.

A generous donor has agreed to match donations to the total value of $25,000 to ensure unborn children like Jimmy and Ryan get a chance to live and to thrive in a supportive and accepting environment.

Please make your donation as soon as possible as we book television ads, billboards and social media schedules to highlight the beauty of every life.

To give, click here or you can directly deposit funds into our account at Emily’s Voice, BSB: 034 221, Account: 470925.

This important campaign will start on October 24 and continue in various forms until mid-December. Our goal is to influence culture, restore dignity to these children and provide hope and encouragement for their mothers.

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