Uncertainty about abortion has grown by 9% in four years among women living in the Hunter Valley according to the latest YouGov Galaxy survey undertaken for Emily’s Voice.

A whopping 22% of Lake Macquarie residents are now undecided about abortion, a 10% increase on 2014 figures.

Fifteen per cent of women aged 16 years and above now say they are unsure whether they are “generally in favour or opposed to abortion”.

This follows four years of Emily’s Voice life campaigns in the Hunter Valley featuring the real stories of men and women experiencing an unplanned or crisis pregnancy.

Emily’s Voice has run eight life campaigns over four years, using a mix of television, billboard, bus, social media and radio advertising.

Only 55% of 16-24-year-olds and 49% of 35-49-year-olds now say they are generally in favour of abortion.

In March, YouGov Galaxy surveyed 300 people aged 16-49, living in the Local Government Areas of Newcastle, Lake Macquarie, Port Stephens and Maitland.

Attitudes to abortion among men was largely unchanged during the four years since Emily’s Voice started.

And support for abortion varies widely between the four areas surveyed:

Sixty-eight percent of Novocastrians are generally in favour of abortion, compared with 51% of residents in Lake Macquarie and Maitland, and only 46% of those living in Port Stephens.

This is great news as we seek to restart and reframe the conversation about life.

Our ads are making younger women reconsider their views in the wake of powerful testimonies from other women who found themselves with an unplanned or crisis pregnancy.


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